WHO ARE WE ?
VARIATION DESIGN Group was born from a passion for design and detail.
Since 2013, we have been designing exclusive collections and supporting brands with a strong identity in the French market.
Our approach is simple: to create glasses with character, without ever sacrificing comfort or quality.
Notre ADN
CREATION
Internal design, product development, material selection and monitoring of prototypes & production
DISTRIBUTION
A discerning selection of premium brands with strong personalities.
PROXIMITY
Field teams, present alongside its partners on the road and at international trade shows
REQUIREMENT
Quality, responsiveness, after-sales service management and ongoing support.
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OUR OWN BRANDS
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OUR DISTRIBUTED BRANDS
France only 🇫🇷
OUR VISION
We believe in eyewear that doesn't follow trends, but reveals a personality. Each collection is designed as a balance between technicality, comfort, and character.
Create without imposing. Assert without overplaying.
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Present where it counts
Present at the main European trade fairs, we share our new products every year and build lasting relationships with our partners.
Because a brand doesn't grow on its own. 🤝